City Fidelia - We Are Emsemble
My Role
As City Fidelia’s photographer and brand designer, I played a crucial role in bringing our collaborative vision to life. It was my responsibility to capture the essence of City Fidelia’s brand through striking visuals that resonated with his unique identity. Every photograph, graphic design element, and video project was meticulously crafted to align with the brand narrative we had established. I worked tirelessly to ensure that each image and piece of visual content not only represented City Fidelia authentically but also conveyed the depth of his storytelling and multicultural influences.
Collaborating closely with City Fidelia and the brand consulting team, I helped create a visual language that seamlessly integrated with his music, enhancing the overall brand experience. The goal was to provide his audience with a holistic view of his artistic persona, both through his music and the visual elements surrounding it.
This collaborative effort bore fruit as we witnessed City Fidelia’s Spotify listenership grow exponentially, from under 1,000 total listens to over 6 million. This growth confirmed that our approach was not only artistically fulfilling but also commercially successful. It’s been truly rewarding to see City Fidelia transition into a full-time musician, and I’m proud to have played a part in helping him achieve this milestone. Together, we’ve solidified his place in the music industry, and I’m excited to continue supporting his artistic journey.
Photography
Videography
Creative Lead
Client
City Fidelia
Year
2016
Objective
To develop a comprehensive and authentic brand identity system for City Fidelia that would unify all visual elements of his artistic presence. The primary goal was to create a cohesive visual language that would authentically represent his storytelling, multicultural influences, and artistic vision, while providing him with full ownership of his brand identity. This unified approach needed to support his transition into a full-time musician and help grow his audience reach.
Approach
As the lead photographer and brand designer, I implemented a holistic strategy that centered on authenticity and consistency:
Brand Foundation
Established a clear visual direction through deep collaboration with City Fidelia
Created a unified design system that reflected his artistic persona
Developed consistent visual elements that could be applied across all platforms
Content Creation
Produced high-quality photography that captured his authentic identity
Developed video content that enhanced his storytelling
Designed graphic elements that complemented his musical narrative
Implementation
Applied the new visual system across all platforms and marketing materials
Ensured seamless integration between music and visual content
Maintained brand consistency throughout all creative deliverables
This strategic approach proved successful, contributing to significant growth in his audience reach, with Spotify listenership increasing from under 1,000 to over 6 million streams. The comprehensive brand system continues to support City Fidelia's artistic journey and professional growth in the music industry.
Spotify growth total Listen
Increase in Followers from Instagram Followers